Manchester Business School – Contemporary Chinese Business: Harnessing the Power of Chinese Social Media

Expand your knowledge base, interact with like-minded peers, add to your professional network.

You are cordially invited to attend an exclusive MBA Sample Class on 15 August 2018 (Wednesday),where Dr Jiyao Xun, Associate MBA Director (Asia) at Alliance Manchester Business School will be conducting an MBA sample class on Contemporary Chinese Business: Harnessing the Power of Chinese Social Media.

Limited-time discount: You’ll receive a special promo code for 14% off the Manchester Global MBA course fees* AND S$1000 worth of gift vouchers when you attend THIS session. That translates to over S$10,000 worth of savings!*

Sample class synopsis

With the increasing importance of China overtaking the US as a global superpower, more and more companies are realizing the importance of understanding how to conduct business with and in China. In order for international brands and businesses to succeed in China, it is essential to have an active presence on Chinese social media platforms, and understand how they can add value to your business.

Social media plays a far more important role in the daily life of the Chinese than it does in the West, and the way its social media platforms works is also very different. In China, there are over 770 million Internet users, with over 90% of them owning a social media account. A huge percentage of this population reports that social media has had an influence on their purchase decisions, and that it is based on recommendations that they find and read on social media platforms.

During this session, you will:

  • Be introduced to the Manchester Global MBA and our highly-rated elective Contemporary Chinese Business that is offered on our MBA programmes
  • Be introduced to the various Chinese social media platforms
  • Learn how an American company boosted its sales performance in China through the use of Chinese social media


Event Details
Date: 15 August 2018 (Wednesday)
Time: 7pm to 8.30pm
Venue: Manchester Business School, Singapore Centre, 55 Market Street #05-01 Singapore 048941
Fees: FREE admission. Limited seats available.

6.45pm: Registration & Refreshments
7.00pm – 7.10pm: Why MBA? How can it help your career?
7.10pm – 7.30pm: Manchester Global MBA Overview
7.30pm – 8.15pm: Sample Class – Contemporary Chinese Business by Dr Jiyao Xun
8.15pm onwards: Q&A, Networking

Friends and/or colleagues whom you think might be interested in attending this event are welcomed. Please note to register them as well.


Why you should attend this session
  • You’ll be able to unlock huge discounts and gift vouchers only at THIS exclusive event!
  • Meet and network with our Associate MBA Director (Asia) at Alliance Manchester Business School, Dr Jiyao Xun
  • Unique opportunity to experience the Manchester Global MBA first hand and up-close-and-personal!
  • Expand your knowledge base and add to your professional network


Speaker Profile

Dr Jiyao Xun is is Associate MBA Director (Asia) & BSc (Singapore) Programme Director at Alliance Manchester Business School, and a Senior Fellow of the Higher Education Academy (SFHEA).

Jiyao manages various business school programmes across Asia (academic, partnership, teaching support, China study tour and student recruitment). He is a native Chinese speaker (Shanghai citizen) with UK education and work background, having worked for Tesco PLC’s venture into China before joining academia, where he taught at various academic institutions including University of Nottingham Executive training in UK, Nottingham Trent, Liverpool University’s China campus in Suzhou, UTS Australia’s China campus in Shanghai, and the MBA center at Shanghai University.

His academic credentials include an MSc in Management Research from Oxford University, and a fully-funded PhD in Business & Management (Marketing) from Nottingham University UK. He holds an educator’s certification in standard mandarin teaching in Chinese HEIs.

MBS - Contemporary Chinese Business: Harnessing the Power of Chinese Social Media
Register Here
Event Details