Brown Bag @ Science Park: Understanding Customer Product Reviews & Ratings: A Case at Amazon – SUSS

What is the Brown Bag @ Science Park Series ?

The Brown Bag Series is a lunch and learn series by HeadHunt, which aims to inspire working professionals to learn new skills and gain competencies to level up their careers. In the 4th run of the Brown Bag Series, HeadHunt will be holding 6 Brown Bag sessions across 3 locations: Science Park (Bridge+), Alexandra Technopark as well as one-north (The Meeting Point).

In this Brown Bag @ Science Park Series, Singapore University of Social Sciences (SUSS) will be rounding up the 2-part lunch and learn event in Science Park on 24th September 2019, Tuesday, where Dr. Jiang Zhiying will be sharing on the topic of Understanding Customer Product Reviews and Ratings: A Case at Amazon, followed by Dr. Lau Kong Cheen on Has the Explosion of Social Media made Brands Irrelevant?.



Brown Bag @ Science Park (24th Sep) – Information

Topic :  Understanding Customer Product Reviews and Ratings: A Case at Amazon

Institution : School of Business, SUSS

Speaker :

Dr. Jiang Zhiying
Head (Graduate Certificate & Diploma in Digital Marketing Programmes)
School of Business, SUSS


Brands need to leverage the enormous volumes of feedback that consumers leave on social media. Existing methods for understanding free-text based consumer feedback data (e.g. online reviews) are predominantly qualitative (e.g. sentiment analysis). Qualitative approaches, however, cannot provide quantitative predictions of a potential rating increase following a product improvement. This talk will discuss a novel method that converts reviews and ratings into statistical data that can be used to forecast rating performance. This is achieved by assigning quantitative values of importance to the various features of a given product based on each feature’s percentage contribution to the product rating. With such information, marketing and innovation teams can optimise their investment decisions to address consumer needs accurately and therefore maximise return on investment.


Tickets :

Free Ticket

  • Entry to respective brown bag session
  • No Lunch Provided

VIP Ticket (Includes Lunch – $5 – Refundable Attendance Deposit)

  • Entry to the respective brown bag session
  • Brown Bag Lunch (Subway & Bottled Water) will be provided
  • The $5 deposit will be refunded back at the venue when you turn up for the brown bag session

This registration form is for the 24th Sep Brown Bag @ Science Park Session –  Singapore University of Social Sciences (SUSS).

If you are interested in our other sessions, please see the schedule below and register at the respective event’s registration page.



Weekly Series

For more information on the other sessions, please click on the links above or email us at [email protected]



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Brown Bag @ Science Park: Understanding Customer Product Reviews & Ratings: A Case at Amazon - SUSS
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